Get Named, Cited And Recommended By The AI Tools Your Buyers Now Use First
Over a third of buyers now start their research on ChatGPT, Perplexity or Google AI Overviews instead of typing into a search box. GEO is how your business earns a mention in the answer they get back.
Generative Engine Optimisation, Explained
GEO is the practice of optimising your digital presence so that AI-powered platforms include your brand in the answers they generate — rather than simply linking to your website in a list of results.
💬 ChatGPT
Optimising for brand mentions and product/service recommendations inside ChatGPT's web-browsing and search answers.
🔮 Perplexity
Earning citations in Perplexity's sourced answers, where every claim links back to a specific page.
✨ Google AI Overviews
Appearing inside the AI-generated summary that now sits above traditional organic results on Google.
🧭 Bing Copilot
Being surfaced as a cited source within Microsoft's Copilot answers, which draw heavily on Bing's index.
What A GEO Programme Actually Involves
AI Visibility Audit
We test how ChatGPT, Perplexity, Gemini and Copilot currently describe your business, your competitors, and your category.
Crawler & llms.txt Access
Making sure AI crawlers (GPTBot, PerplexityBot, Google-Extended and others) can actually access and read your site.
Citation-Worthy Content
Building the authoritative, well-sourced content that gives AI models a reason to name you as the answer.
See AI Content Strategy →Digital PR & Mentions
Building the third-party mentions, reviews and press coverage that AI models draw on to decide who to recommend.
Structured Data
Organization, Product and Review schema that gives AI systems clean, unambiguous facts about your business.
See Schema Markup →Ongoing Tracking
Monthly testing of AI platforms against your target queries, so you can see share-of-voice change over time.
One Integrated Programme, Not Two Separate Projects
GEO and AEO are closely related — AEO focuses on structuring content so it can be extracted as a direct answer, while GEO focuses on earning the brand mention itself. Agile Digital Strategy manages both together, alongside core SEO, as a single search visibility strategy.
Find Out What AI Is Already Saying About Your Business
Get your free AI Search Visibility Check from Agile Digital Strategy and see exactly where you stand across ChatGPT, Perplexity, Google AI Overviews and Bing Copilot.
Get Your Free Check →